Same City Dog Walkers: The Downward Game of Pet Economy
1、 Demand fission: from Beijing, Shanghai, Guangzhou to third and fourth tier cities
Time poverty breeds services: Pet owners in first tier cities spend less than 30 minutes walking their dogs per day, and the number of pets in third – and fourth tier cities is increasing by 15% annually (according to the 2024 White Paper on China’s Pet Industry), but the coverage rate of professional services is less than 10%.
Intergenerational differences: Generation Z is willing to spend an average of over 800 yuan per month on pets, but due to overtime/commuting, they cannot meet their dog walking needs, leading to the professionalization of dog walkers.
2、 Service model innovation
Graded customization:
Basic version: 30 yuan/time (walking dogs and cleaning in the community);
Deluxe version: 200 yuan/time (suburban hiking+pet social follow-up).
Technical empowerment: Real time transmission of dog walking trajectories through the Pet Companion app, accompanied by short videos of pet status