Tree Hole Listening Master: Three Levels of Emotional Value Monetization
The commercial essence of a tree hole listener
When a certain psychological counseling company launched the “Late Night Tree Hole” service, its monthly revenue exceeded 500000 yuan, confirming the explosive power of the emotional economy. The Tree Hole Listening Teacher is not a traditional psychological therapy, but meets the needs of modern people to express themselves through standardized emotional services. Its business model can be broken down into three levels of value realization.
The three-layer pyramid of emotional monetization
Basic layer: Instant emotional outlet
Adopting a “minute billing” model (such as 1 yuan/minute), providing non judgmental listening. According to data from the platform “Little Deer Talk”, 82% of users choose night service, with a focus on workplace stress and emotional confusion, reflecting the market’s urgent need for emotional first aid.
Entering the social hierarchy: structured emotional support
Top tier: Personalized Emotional Solutions
Transforming top listeners into “emotional coaches” and designing customized courses in conjunction with cognitive-behavioral therapy. The “Self Help Course for Highly Sensitive People” launched by a certain IP has a unit price of 1999 yuan and a completion rate of over 70%, demonstrating the high value of professional empowerment.